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NFTs influence the marketing and branding realm to elevate their brand

NFTs: How Brands Are Using It For Marketing?

by Jesse Pinkman
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The promise of non-fungible tokens is that they will serve as useful links between communities and brands. Adopting NFTs could be a significant step towards upgrading marketing campaigns for Web 3.0, the next technological frontier. NFTs are already being utilized on a large scale by businesses eager to investigate their potential, despite the fact that they are still relatively new and mysterious to many marketers. Non-fungible tokens are already being used by brands to boost their marketing credibility, and there have been numerous inventive strategies for increasing brand engagement in a variety of industries.  

NFTs: How brands are using them for marketing?

  Non-Fungible Tokens, or NFTs, are unique digital tokens on a blockchain that cannot be duplicated. The tokenization of tangible assets makes it possible for brands to produce, sell, or trade them in a secure and efficient environment and eliminates the possibility of fraud by representing real-world items like artwork or limited-edition products. Despite the fact that most brands are increasingly using NFTs for marketing, The same thing serves different purposes for each brand. While others are using NFTs from the best NFT Launchpads to raise money for a cause that is good for society and the environment, others see the potential in promoting their limited-edition goods as NFTs. They are being used by a number of others to tell the brand’s story and reach out to newer audiences in the metaverse.  
  • Create brand experiences that are one-of-a-kind: NFTs can become a part of your brand’s story by giving it a tangible form that customers can own and that represents their brand experience.
  • Boost brand loyalty and awareness: Because of their singularity, NFTs enable a whole new level of personalization, which has the potential to increase brand awareness as well as loyalty and advocacy.
  • Encourage follower interaction and the formation of a community: By permitting user-generated content, inviting suggestions from your community regarding the kind of tokens they would like to see and own, or providing tokens as rewards in crowdfunding campaigns and contests, your brand has the potential to generate buzz.
  • Enhance your brand’s image and give back to the community: Customers of today place a high value on whether or not brands reflect their values. By donating NFT revenue to charitable organizations, you can demonstrate your brand’s commitment to social causes. 

Build an engaging community

  Presently clever brands are taking advantage of NFTs to draw in a new fanbase, making the next level of being a fan. The National Basketball League created the NFT community known as NBA Top Shot. It offers fans the chance to buy noteworthy in-game minutes highlighting their number-one NBA stars and groups. NBA Top Shot reimagines sports memorabilia, one of the oldest forms of collectibles, for the digital age. NBA aficionados can now own a moment in history rather than a jersey or rookie card that has been worn in a game. Fans could gather all parts to construct their own special computerized McLaren race vehicle. Brands can engage with their most ardent supporters in a fresh and exciting way with these one-of-a-kind fan experiences.  

Adding products into NFTs

  Linking new products to NFTs with exclusive benefits and perks can increase their value because NFTs are limited and not intended for mass production. Companies can use their uniqueness to create exclusive communities of NFT Marketplace and NFT owners. An NFT can be associated with any kind of reward or experience, providing numerous opportunities for brands to interact with devoted customers. To make new physical products more desirable and sought-after, brands can, for instance, attach valuable NFTs with exclusive benefits. A free NFT, a GIF of a black or white time capsule with a unique serial number that corresponds to the physical item, is included with each shirt from the limited collection. In addition, individuals who have previously purchased have received corresponding NFTs, granting them access to exclusive benefits and experiences. A brand’s products gain additional value when physical components are linked to NFTs, allowing businesses to engage with customers in a novel and memorable way.

Engage crypto-savvy audiences

NFT marketing is an excellent tool for reaching crypto-savvy audiences of both younger and older generations. For instance, NFT is a new product that is only available to CryptoPunk owners. Each of the 250 digital assets in the collection is worth Ethereum, and it gives its owners access to a one-of-a-kind Punk pendant. Sapphire, amethyst, and spinel are among the 30 gemstones or diamonds that will be used in the creation of each pendant. The Tiffany logo and a unique Punk serial number will be engraved on the back of each pendant, which will be made from an 18k rose or yellow gold base. Finally, collectors will receive an NFT rendering of their pendants to go along with it.

Allow gated content to be accessed

Brands can also sell NFTs that enable devoted brand followers to unlock gated products or content. Token-gating is a recent trend in which NFT buyers are invited to fashion shows by certain designers. For instance, a variety of NFT Private Salon memberships are being offered by Markarian, a luxury ready-to-wear, bridal, and accessories brand. These memberships come with the opportunity to win invitations to Markarian’s SS23 show. This summer, the global fashion brand Rebecca Minkoff also offered 55 NFTs, five of which included tickets to her NYFW show. A novel strategy for interacting with devoted clients is to provide customers with access to gated content through NFTs, such as VIP invitations to events.

Virtual Merchandising

Virtual merchandising has also taken center stage in the NFT landscape for brands, particularly fashion-related businesses. One of the most prominent examples of this is Burberry, a British fashion house that collaborated with Mythical Games to create a branded character that operates in a virtual space and wore a variety of in-game NFT clothing and accessories with the character. The introduction of NFT items and virtual branded characters are great ways to promote the sale of branded goods while simultaneously boosting community engagement and loyalty. With avatars able to wear branded clothing and accessories in a digital avatar, the age of the metaverse is likely to see a rise in virtual merchandising as a marketing tool.


The landscape of non-fungible tokens has had to deal with a lot of market uncertainty and volatility. The emergence of Web 3.0 is likely to present brands with an incredible array of opportunities to adopt tokens as a means of improving engagement and improving conversion rates, despite the fact that this could cause marketers to hesitate in adopting NFTs as marketing tools.

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